HALFLIFE — Joey Hardy Gray

HALFLIFE was a FASHION label (est. 2006) that explored the complexities of minimalism. the line was entirely Limited to a color palette of black and white, offering sleek and modern unisex basics, as well as a seasonal range of graphic t-shirts that doubled as POP CULTURE commentary.

“HALFLIFE, both the store and the line, are minimalistic, black and white, and consist of every essential piece that either that either a man or a woman could want hanging in their closets. If you haven’t checked out the store, or touched the perfectly blended cotton yet, you may want to stop by after your next macrobiotic meal at M Café.”

— Racked LA

“Sick of American Apparel?

Our latest crush, L.A. based designer Joey Gray and his label HALFLIFE offer up the sort of comfy basic tees you’ll wear over and over again, with the kind of seductive come-hither ad campaign that made AA famous — without the skeez factor.”

— Refinery 29

“Meet Joey Gray, the creative director of HALFLIFE who has a penchant for the colors black and white. While other collections consist of hit and misses, Gray’s clothes are sure to end up in your wardrobe as the essentials regardless of season. Unlike Dorian, with a steady head on his shoulders, this Gray’s future is looking bright.”

— The Fashionisto